New Basic is about creating essentials with a focus on the present. Through fashion, URBAN RESEARCH continues to take an original approach to redefining lifestyle, common sense, communication, and even corporate values, all while adapting to the changing times. That's the essence of New Basic.
ABOUT
アーバンリサーチが作る、都市で生きる人のワードローブ。伝統的なテーラードや構築的なフォルムを、日常で使われることを前提に再定義。新しい実用の形を提案している。
An original approach born from reconstructing traditional tailored jackets and classic structured forms, a style to be truly completed only through daily use. A pursuit of a new form of practicality.